How to Prioritize Your Learning Content | Hosted by Toby Harris
When it comes to learning content strategy I never initially attack the content. Rather, I engage customers in a conversation about the end user.
For example, recently in a large medical organisation that pushed a huge amount of compliance training on every team member, I asked: what are the values of the organisation and how do those match with the learning experience for your people?
Invariably, clients are unable to answer deep questions about the end users, about their lives, challenges and aspirations. In fact they are creating content and learning experiences in the absence of this critical information.
It’s this conversation about the end user - the person - that allows me to start to audit the content and the way things are designed and built. I'm still waiting for the first day to have a client who I asked these questions to and they can give me a solid answer.
Listen (here)
Read a related article (here)
When it comes to learning content strategy I never initially attack the content. Rather, I engage customers in a conversation about the end user.
For example, recently in a large medical organisation that pushed a huge amount of compliance training on every team member, I asked: what are the values of the organisation and how do those match with the learning experience for your people?
Invariably, clients are unable to answer deep questions about the end users, about their lives, challenges and aspirations. In fact they are creating content and learning experiences in the absence of this critical information.
It’s this conversation about the end user - the person - that allows me to start to audit the content and the way things are designed and built. I'm still waiting for the first day to have a client who I asked these questions to and they can give me a solid answer.
Listen (here)
Read a related article (here)
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